Bill Cates, CSP, CPAE, a prominent business consultant and coach known for his system that helps develop referral business, talks about the keys to his success and how the TM technique contributes to a rich and rewarding personal and professional life.
Mr. Cates is the president of Referral Coach International and founder of The Referral Coach Academy. He served on the Board of Directors for the National Speakers Association for eight years. He is also a founding expert of Mentor U Connect, a prestigious online mentoring and training company.
In 2010, Mr. Cates was inducted into the Professional Speakers Hall of Fame. This award of has been given to fewer than 150 speakers worldwide since 1977. In the past 30 years, Mr. Cates has spoken on five continents, including keynote addresses for the prestigious Million Dollar Round Table, an independent association of the world’s leading financial services professionals from more than 700 companies in 80 nations. His program for developing business referrals has helped more than 250,000 business professionals and over 20,000 business owners.
Mr. Cates’ program has been featured in such publications as Success, Entrepreneur, Research, Money, and The Wall Street Journal. He is the author of five best-selling books, including Don’t Keep Me a Secret: Proven Tactics to Get Referrals and Introductions and Get More Referrals Now! (both published by McGraw-Hill), and Radical Relevance: Sharpen Your Marketing Message, Cut through the Noise, Win More Ideal Clients (published by Thunder Hill Press). He has been practicing the Transcendental Meditation technique for 52 years.
Bill Cates, CSP, CPAE, a prominent business consultant and coach known for his system that helps develop referral business, talks about the keys to his success and how the TM technique contributes to a rich and rewarding personal and professional life.
Mario Orsatti, the host of TM Talks and Director of Advanced Techniques of the TM program for the United States, interviewed Mr. Cates on March 24, 2024.
Watch the conversation with Bill Cates (53:21)
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